EN|ES

A thirty years old winery up-dates itself and changes its own production process. But, that process change also requires an image change.

And so, San Valero winery commissioned us punctual interventions directed to transform and renew their image. Translating that business advance through out little actions.

Also, a new reception and visiting areas, as well as, a shop, and a wine tasting area were required besides gardening three empty islets.

Preconceived ideas disappear as soon as the searching process starts. A place full of objects and things. Some of them throwed away, some useless and others obsolet. There are words, actions, and intentions as well. To bond, to intertwine, to keep looking, are all needed actions. To search for some way to connect and give continuity or, to separate...

Landscape is our first sight, more specifically the vineyards geometric drawing (due to agricultural production). And among them pathways. Pathways that cross them, that delimit and simultaneously are draft by topography. A geometrical landscape cut by curved lines, forming two systems, one related to artificial and the other to nature.
It only misses the action of not creating something new. Only to reinterpret the existent. Reusing objects and things available in place, changing their meaning. Transformation processes connected to landscape. Finding new thoughts without loosing the place’s history.
Perhaps, the most eye-catching attribute is to reuse three wine warehouses, 1,5 million liters each, in order to get three different spaces, a reception, a tasting area and a shop.
However, the searching processes, transforming objects, places and thoughts are what really matters...